The AG1 x Rick Rubin spot is a masterclass in simplicity, creativity, and presence.

A reminder that the quietest ideas often make the loudest impact.

Congratulations to AG1 on delivering an unforgettable campaign featuring the iconic voice and creative brilliance of Rick Rubin.

This piece isn’t just an ad—it’s a vibe. A reminder to slow down, tune in, and take care of the engine that drives everything: you. Every choice, from the visuals to the narration, feels intentional, grounded, and deeply human.
The audio is exquisitely mixed, pairing Rubin’s signature tone with a calm, immersive soundscape, while the color work makes every shot feel warm, cinematic, and purposeful.

If you haven’t seen it yet… lean in. This is how you make wellness feel cinematic.

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